COLLABORATION

Pabst Blue Ribbon hosts an art can contest every year. They challenge designers and illustrators to embrace their brand and develop out-of-the-box ideas that reflect aspects of the PBR brand and highlight the PBR ribbon. Although our design did not get selected, we thought this would be an excellent opportunity for a PBR product shoot. The design of the can ultimately influenced the set-up of the photo session. We wanted dim dramatic light with a rustic material to shoot on. To give the photo that extra elevated element, we then added a hint of sage smoke to cleanse the room for her to tell us our fortune.